Case Study: Tottenham Hotspur 2-1 Arsenal 7/2/2015
While Arsenal have struggled continuously with big games in recent years, they have remained largely in control of North London due to Tottenham's never-ending ability to shoot themselves in the foot. Both sides have tested fans to their limit this season, yet against Manchester City Arsenal showed signs they may…
Case Study: Atletico Madrid 4-0 Real Madrid 7/2/2015
After the shock and horror of losing a game, Real Madrid came back strong with another five wins on the bounce to put some distance between them and the chasing pack, but they had reason to be more than a little edgy going into the match against their city rivals.…
Case Study: Wolfsburg 4-1 Bayern Munich 30/1/2015
As the Bundesliga returns from its winter break, there's a distinct air of futility circulating around German football. For the second year in a row, Bayern Munich have all but wrapped up their league win before Christmas. They have always used their clout to strangle competition but it's been taken…
Best of the dross: Chelsea 2014/15
Like clockwork, Jose Mourinho once again looks a great bet to win the league in his second season at a club. Taking away some of the sheen is the fact that there isn't really any decent competition, but also that Chelsea themselves aren't particularly good. Despite their winning start to…
Case Study: Valencia 2-1 Real Madrid 4/1/2015
Having already broken their club record, Real Madrid headed into their game at the Mestalla just two wins shy of Coritiba's world record 24 game winning streak and as world champions, having emerged victorious against Copa Libertadores winners San Lorenzo in Morocco. It was a tricky return from the winter…
Case Study: Liverpool 4-1 Swansea 29/12/2014
After topping the league at Christmas last year, the suggestion that Liverpool would need a healthy win against Swansea to climb above them as they head into 2015 would have sounded ridiculous, highlighting just what a disastrous start to the season Liverpool have had. Still, Liverpool have shown a recent…
United stumble, City keep up the pressure
The Premier League campaign is looking more exciting by the day. The pressure on leaders Chelsea comes primarily from holders Manchester City who have now won six league games in a row having netted three in the second half against Crystal Palace - and, to a lesser extent, from 2013 champions Manchester…
LVG pulls out all the stops in Robben bid
Manchester United manager Louis van Gaal is reportedly set to pull out all the stops in the hope of signing compatriot Arjen Robben in January, in a move that could have some bet fair fans tipping the club for a surprise Premier League title charge. The United boss has worked with…
The Benefits of Standing by Your Manager
The prevailing attitude in football has, for a long time, been that if your club is struggling then the manager must be the one to go. Regardless of the resources which the man at the helm has at his disposal, or the performances which the big-name stars are producing on…
Sports sponsorship: what’s in it for small businesses?
When sports sponsorship hits the headlines, the players involved are usually global brands. Look beyond the big stories however, and it becomes clear that sponsoring a team or an event is not something exclusive to the likes of Coca-Cola and Nike. For a small business or startup, it can be…