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Sports sponsorship: what’s in it for small businesses?

November 12, 2014
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Sponsored post

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Case Study: Real Madrid 3-1 Barcelona 25/10/2014

October 29, 2014
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Case Study: Real Madrid 3-1 Barcelona 25/10/2014

The latest edition of football’s greatest rivalry featured a managerial Clasico debut of Luis Enrique – a man who had his fair share of Clasico appearances for both sides as a player – but all that experience counted for little as Carlo Ancelotti outfoxed his…

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Retrospective: Juventus 2-3 Manchester United 1999

October 15, 2014
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Retrospective: Juventus 2-3 Manchester United 1999

With the release of his second autobiography, the football news has been flooded with an abundance of stories from Roy Keane’s career. Individually, they are quite amusing – him deciding against signing Robbie Savage when his “whassup” answering machine message reminded him Savage is a…

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Then Carragher took Mario and had him flogged

October 10, 2014
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Then Carragher took Mario and had him flogged

It took Jesus Christ 33 years to be crucified, so, at age 24, Mario Balotelli looks a decent bet to beat his time. It was always inevitable that at some…

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Case Study: Manchester City 1-1 Roma 30/9/2014

October 5, 2014
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Case Study: Manchester City 1-1 Roma 30/9/2014

The plans for UEFA’s Financial Fair Play regulations sped up Manchester City’s plans to join the Champions League, forcing them into splashing huge amounts of cash to break in quickly,…

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Case Study: Galatasaray 2-1 Sivasspor 26/9/2014

September 30, 2014
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Case Study: Galatasaray 2-1 Sivasspor 26/9/2014

With Super Lig attendances at a record low in protest at the new Passolig ticketing system and president Unal Aysal announcing his intentions to step down, there has probably been…

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